The truth about tooth whitening!

Interested in having your teeth whitened but don’t know what’s best?  Here at Cheyenne Mountain Dental Center we are very interested in providing the best whitening system for our patients so we researched  almost a dozen different companies over the years. Curious  about what we found?  Read on.

We live in a world where if you advertise a product enough the public can be made to believe what is claimed or to accept that a certain product must be the best even when science says it isn’t so! In the  world of tooth whitening it is no different! Manufacturers make claims regarding their product and if not careful, we dentists buy into it, or if the public is marketed to often enough so that they create a demand for a product, dentists figure what the heck if they want it and are willing to pay for it they will offer it.  A Classic example is Invisalign, a heavily advertised (over $150,000,000) product that is far more expensive and much slower that the quick adult braces technique but the public not knowing the difference wants “invisible braces”  so marketing builds the demand and patients believing what they see and hear,  want it and it sells. Welcome to the world of marketing.

Let’s cut through the marketing hype and the gimmicks and see what really works best when it comes to tooth whitening. Could it be special lights whiten better or could it be that special dental lasers might be the best.  Sorry, the research (Clinical Research Associates) shows they are only gimmicks.  The real secret is in the actual gel that is applied to the teeth and the number of applications done during the treatment,  plain and simple.  The nice thing is that the research has been done on the gels and the best one is known even if it is not funded by a big Madison avenue marketing campaign that you the consumer would have to pay for. See below:

Opalescence Boost was number one and Zoom came out third.

That is why we at Cheyenne Mountain Dental Center use Opalescence exclusively for our patient in office teeth whitening!  That is also why we offer teeth whitening at the everyday low price of only $199.00. There are no hidden fees that increase the whitening price to $300.00 to $500.00 with other brands.  You get the best for less. Enough said, time for action!  Call Rhonda a 719-576-1730 and tell her you are excited to have your teeth whitened and you know we will use the very best products to get you to your goal.

P.S.  Wonder how long your teeth whitening will last?  Ask Susan (our super hygienist) to  tell you about the “WHITER TEETH FOR LIFE CLUB”!  Call today!  719-576-1730